Silk Scarf Shanghai

Outline

An illustration that serves as the gift bag decor and wallpaper of a Lunar New Year Pop-up store in Jing'an Kerry Center (Shanghai)

tools

EasyPaintToolSai, Photoshop, Procreate

duration

Dec 2019 16 days

role

Illustrator

Background

JIAZUO LAB, a Shanghai-based design agency, teamed up with time-honored traditional food brands to present a captivating pop-up shop for Lunar New Year 2020 in the heart of Shanghai's Jing'An Kerry mall. The key visual, graced gift packaging and wallpaper, exuberantly capturing the festive atmosphere of the Spring Festival and celebrating the distinctiveness of Shanghai.

Process

This illustration tries to include recognizable landmarks of Shanghai and familiar New year goods that are sold in the pop-up store that provides more details for audiences to scrutinize.